We leave a lot room for creativity and individual expression with the music teacher profiles on this site. You prepare your profile content and save it as text file using as many or as few of the following guidelines as you prefer:

• Title: Simply your name.
• Deck: This would indicate which instrument(s) or musical instruction you teach and what makes you unique (e.g. “Teaching Jazz Piano Via a Seance with Louis Armstrong’s Ghost”)
• 2 Photo and/or 2 Video Links: The photo could simply be a portrait of the music teacher or something more creative (e.g. at their instrument performing or teaching a student in their studio setting). Alternatively, videos can be recorded and stored on YouTube (for free). Videos often contain sample lessons, a message from the teacher or student testimonials or demonstrations.
• Text: The remainder of the page would display text provided by the music teacher, with a recommended minimum word count of 500 and a maximum of 1,000. Recommended items to include:
  • Unique Selling Proposition: What does this music teacher offer that no other teacher in Stratford offers? This normally would be some type of special focus, such as technique, style, teaching method, age level or skill level of students, etc. Or it could be a credential such as having composed music for Elton John.
  •  Credentials: How long they have been teaching, famous people they taught, etc. List of education and professional experience.
  • Testimonials: Quotations from students talking about their experience working with the music teacher.
  • Benefits: List of benefits the student will receive from the teacher’s instruction.
  • Filtering: Clearly stating the type of students the teacher does and does not work with (e.g. beginners, intermediate or advanced; children, teens or adults; hobbyist or professionals) and the type of instruction they do and do not provide.
• Location: Provide the address where the lessons take place. Be sure to indicate Stratford in the address, as this will help with search engine ranking.
• Contact Information: Email address. Phone number. Website. Social media pages.

Length of Profile

Length in rather arbitrary. Generally, more information (presented properly and focused on the students desires/needs) will generate more paying students than less information. People will either call, not call or keep on reading. Reading is better than not calling. And the more they read, the more likely they are to call. Even if people don’t read every word, they scan, and 1000 words will probably do better at selling a teacher than 500 words.

You could easily include 500 words of testimonials alone. Sometimes, a list of credentials could be 500 words. Again, people might not read every word. But if they see one piano teacher with 24 bulleted credentials, and 9 raving testimonials, they’ll probably be calling that teacher over the one with a shorter bio.

This is more important, however, for teachers who do not have their own website to link to. Teachers with a website may be better off limiting their profile to 500 words, with links to multiple pages on their own website.

Return to Adding or Editing a Profile